D1 Training reaped both the benefits and struggles of a rapidly growing franchise. With 25+ locations around the country, they struggled to keep eyes on every piece of marketing collateral that went out. See how Lucidpress helped them lock down their brand while still staying “hands off” with their franchisees.
Industry: Fitness franchise
Location: Franklin, Tennessee
Previously playing fullback for Peyton Manning, Will Bartholomew founded D1 Training as a boutique fitness franchise focused on training athletes from the scholastic level all the way up to professional athletes.
Features They Love
Mike Abramson, President of D1, says “I love that you can lock a form or an image — whether you lock content, location, font size, etc. — so that franchisees still have the freedom to play without straying outside the brand guidelines.
GRAB AND GO TEMPLATES
Franchisees simply get their login, all the templates are preloaded into the system, they can select one, localize it, and they’re done. All without having to go to the corporate design team for help.